Scaling SBRM for EMS
Automating partner reviews for Amazon's $1B+ Devices business
UX Designer — Sole Designer
Overview
Designed workflows and interfaces for Supplier Business Review Management, an internal application supporting supplier evaluations across Amazon's $1B+ Devices business.
The Problem
Supplier evaluations were manually assembled from scattered data sources into slide decks, consuming significant time. Follow-ups were tracked informally, leading to missed escalations and inconsistent performance tracking across the organization.
Approach
I designed a scorecard-based summary system that automated data aggregation across Product Development, Mass Production, Risk, and Business categories. The interface featured executive summaries with AI-assisted generation, filterable data visualizations, and a structured follow-up workflow that replaced email-based tracking.
SBRM overview: 90% reduced presentation creation time, 50% reduction in follow-up and escalation time
Scorecard concept: Total score with category breakdowns for Product Development, Mass Production, Risk, and Business
Outcomes
Reduced presentation creation time by 90% through automated data aggregation and scorecard generation
Cut follow-up and escalation time by 50% with structured tracking workflows
Standardized performance tracking across the entire Devices supplier network
Reflection
This project demonstrated how design can create leverage at organizational scale. By structuring the review process into a consistent interface, we didn't just save time — we changed how the organization communicated about supplier performance.